June 6, 2024
Members Only

Reddit Has Turned Into a Legitimate Audience Development Tool

By: Chris Sutcliffe

For years, Reddit was a low-priority platform for news publishers. If an article reached its ‘front page’—effectively the top of the feed for most users—audience teams would register a huge spike in traffic. But due to the fickle nature of Reddit’s audiences and algorithms, it was largely luck of the draw whether that would happen.

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