March 13, 2024
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How New Statesman Made Podcasts the Spine of Their Multimedia Strategy

By: Esther Kezia Thorpe.

UK news and politics magazine the New Statesman is well-known for its commercially successful and highly popular podcast analyzing the latest developments in the political scene. Over the last 18 months, as YouTube has become known as a leading platform for podcast consumption, Executive Producer Chris Stone has been turning his attention to video podcasting, and the potential of the format for growing the New Statesman’s audience both as YouTube subscribers and podcast listeners.

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