February 12, 2024
Members Only

Aggressive Pricing: The Key to Maximizing Reader Revenue

By: Greg Dool

When I started out as a media reporter a decade ago, publishers sent press releases touting their lofty rate bases, and subscriptions to Pulitzer-winning magazines could often be found for a few dollars a year. 

This article is for members only

Consider becoming a premium member so you can receive even more analysis and insights.

Log in here or see membership options ➜