Smart Abandonment: Turning Missed Moments into Subscriber Growth

When a reader walks away, that doesn't mean the opportunity is lost. Dig in with MNG's CDP Head and AMO's Founder. 

May 22nd at 12PM ET

Sponsored by:

About The Webinar

In this webinar, Tammy Ezer, Head of CDP at MediaNews Group, shares how her team transforms abandonment signals — exit intent, stalled checkouts, and inactive sessions — into powerful acquisition engines across 75 brands.

You’ll learn how MediaNews Group:

  • Identifies key behaviors that signal reader hesitation or churn
  • Uses overlays and triggered emails to re-engage readers at the right moment
  • Blends editorial and marketing strategies to deliver personalized content with compelling offers
  • Adapts its acquisition playbook in real time — even when the news cycle is unpredictable

If you’re looking for practical, real-world strategies to grow subscribers without relying on guesswork or gimmicks, this session is for you.

Register for Webinar

BlueConic May 2025 Webinar

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Speakers

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Tammy Ezer

Head of CDP, MediaNews Group

headshot

Jacob Donnelly

Founder, A Media Operator