Unlocking Gold: Transforming Data into Revenue for Media Companies

About The Webinar

Media companies are sitting on an untapped treasure trove of data—but too often, they fall short of converting it into meaningful revenue and deeper reader engagement. In this exclusive webinar, we’ll explore how leading B2B and B2C media operators can turn audience insights into profitable outcomes through subscriptions, advertising, events, or other revenue streams. Hear from Marissa Zanetti-Crume (Global Head of Product, Bloomberg Media) as she shares actionable strategies to monetize data and enhance reader engagement, navigate shifting advertising landscapes, and future-proof your media business. Don’t miss out on learning how to leverage your audience data to fuel sustainable growth and audience loyalty in a competitive media environment.

Key topics we’ll discuss:

• How to integrate and make sense of multiple data sources to drive actionable insights that boost engagement and loyalty
• Best practices for using data to maximize lifetime value (LTV) of readers and subscribers while improving engagement
• Strategies to deepen reader engagement through personalized content and data-driven interactions
• Emerging trends and technologies that are shaping the future of data monetization and reader loyalty in media

Join us for insights that will empower your team to transform data into a powerful revenue engine and create meaningful, long-lasting reader relationships.