Connecting the Dots: How Firecrown Unified Audience Data to Drive Subscription Growth

About The Webinar

All media companies have incredible audience data. They're collecting it from webinars, white papers, newsletter sign ups, registration, event attendance and the list goes on. We all know how important this is. 

And yet, so many publishers face the same challenge and it's killing their growth. The problem? They collect the data, but never connect the dots, making it much harder to effectively target, engage and convert their audience into paying subscribers. Having data is one thing; using it and making it a profitable operation? That's something different. 

In this webinar, AMO founder Jacob Donnelly is joined by Nicole McGuire, Chief Operations Officer at Firecrown, a publisher of affluent enthusiast media and commerce brands, including Flying Magazine, Boating Magazine, Model Railroader and more. With as many brands as Firecrown owns, it's had to get very smart and intentional with connecting the data dots. 

In this webinar, you'll hear how Firecrown was able to unify all of its audience data to deepen audience connections, improve targeting and, ultimately, grow subscription growth.