Jacob Donnelly: Let’s start this conversation at the beginning. What is Not Boring and why did you decide that you wanted to launch this publication?
Packy McCormick: Absolutely. First off, thanks so much for having me. I write a newsletter called Not Boring which is essentially business analysis but not boring. The journey to get here, I worked in finance then I was at a real estate startup called Breather for about six years, and about a year and a half ago, I started writing a newsletter just to exercise my brain. It was links and a really casual side thing that I did a couple of hours a week to keep my brain going.