Trying to Grow Subscriptions With a Hard Pay…

When The Information launched, many in mainstream media looked at what the team were doing and scoffed. There was no way a hard paywall could work, they said. And yet, it did. Simon Owens published a piece on What’s New In Publishing last week that did a deep dive into what The Information did well. In it, he touched on the five aspects that made the business successful. He wrote:

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