Make Improving Page Speed Your End of Year Goal

Google is going to continue rewarding sites with faster experiences, which will directly impact the amount of people visiting your site.

Earlier this week, I received an email from a software provider that we use saying, “starting November 1st, we’re entering a code freeze.” The logic was simple. Since so much commerce takes place in the last two months of the year and next week there’s a major election here in the United States, pushing new code could cause bugs that interfere in the ov…

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