What happens when a company approaches you with a check to create content? Imagine you’re a young creator or a newer media company and this check, well, it’s a decent chunk of cash. Your natural inclination is to take it. Snatch it up and hold it tight.
Many creators are being offered this opportunity today the same way that many media companies over the past 5-10 years were offered it. In exchange for a lump sum of cash up front, all you have to do is build and create content on the respective platform.
Ben Clymer is founder and CEO of Hodinkee, a media and commerce company dedicated to the luxury watch market. What started as a personal blog thanks to a watch from his grandfather has turned into a highly respected business that can sell millions of dollars in watches in minutes.
In this episode, we went through the many different facets of the business, but a few things jumped out to me…