July 10, 2020
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Twitter Wants Subscriptions and My Thinking On Platforms and Publishers

The constant love/hate relationship between publishers and platforms can, at times, feel nauseating. In one breath, we’re in love with a new feature the platforms are introducing. In the next, we’re vehemently against everything they stand for.

Unlike the larger players—Facebook and Google specifically, but also Apple—Twitter has gone unnoticed in these debates. By and large, it has continued to exist as a small contributor to publishers’ traffic and we sort of accept it for what it is. Neither enemy nor friend. Switzerland, you could say.

Ben Clymer is founder and CEO of Hodinkee, a media and commerce company dedicated to the luxury watch market. What started as a personal blog thanks to a watch from his grandfather has turned into a highly respected business that can sell millions of dollars in watches in minutes.

In this episode, we went through the many different facets of the business, but a few things jumped out to me…

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