The proliferation of newsletters has been incredible over the past few years. Thanks to the arrival of tools like Substack and Beehiiv, spinning up a new product is remarkably easy. And seeing Morning Brew (disclosure: I work there) sell a majority for ~$75 million and the Hustle for over $20 million has people motivated to build their own newsletter businesses.
This makes a lot of sense. Despite how old email is, it is incredibly dependable. If you create a piece of content, you can push a button and everyone who has subscribed will receive a notification. And since they’ve opted in, they won’t mind receiving it. There’s nothing more powerful than that ability to hit send.
