The Creator Growth Is Slowing Down. Now What?

People are feeling a lot less motivated now about their media projects than they did during Covid. To echo some of the sentiment I’ve heard from creators, some feel the best days are behind us. Where once some were seeing dozens of new paying subscribers week-after-week, now they’re lucky to get a few in a week. The hockey stick has turned into a plateau. The growth has stopped.

Anyone that has worked in media for long enough knows what this feels like. You find early success with what you’re doing doubling in size is easy with a small base number. Even going from 100 to 200 or 1,000 to 10,000. That early success feels great.