May 28, 2021
Members Only

Passive Churn: Unintended Lost Revenue

Churn is a natural part of running any sort of subscription business. Whether intentionally or not, people stop being a customer of yours and their subscription ends. At least once a month, I get an email that says that someone has churned from A Media Operator. I hate to see it, but it’s also basically a fact of life.

But not all churn is created equal.

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