Is There An Opportunity in Magazines?

With the speed at which information can be obtained from anywhere in the world, the world of archaic magazines should be long behind us. Why subscribe to a magazine when you can get a story the second it is published and read it on the same device we carry in our pockets all the time?

It’s mostly a rhetorical question. Readers have made their decision and we’ve seen magazine subscriptions continue to taper down for years. Advertisers have followed, but also, better options to target readers have become available. Suffice it to say, the magazine world just hasn’t been that inspiring.