Articles
Be Cautious Taking Over Legacy Brands
I’ve brought on a few freelancers to help with coverage on AMO, but I’m looking for another one or two who are…
Andrew Perlman Talks About the Growth of Recurrent
Jacob Donnelly: I’ll be honest, beyond looking at your LinkedIn, I know very little about your background. Can you talk a little…
Can Diversification Actually Hurt Your M&A Upside?
Revenue and audience diversification are among the most critical operational moves that a media company can make. Not being overly reliant on…
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Why the Baltimore Banner Relies on Its App for Retention Tool
While the ROI for apps is often debated, the Baltimore Banner has seen it be a great driver of audience retention.
We Need to Better Incentivize Star Talent
We’ve got a few great pieces in today’s issue. First up is a look at star talent at media companies and why…
Andy Cates on Why Non-Profit The Daily Memphian Must Be Self-Sustaining
Jacob Donnelly: Let’s go back to September 2018. That’s when Memphis Fourth Estate and your primary product The Daily Memphian launched. Walk…
Hodinkee Isn’t a Case Study in the Failure of Content-to-Commerce; It’s An Example of Poor OpEx and COGS
While we continue to leave the pandemic behind us, there’s no denying that decisions were made during that period based on a…
How Publishers Are Using LinkedIn Tools for Audience Development
By: Chris Sutcliffe This article is for members only Consider becoming a premium member so you can receive even more analysis and…
Are We Past Peak Subscription After All?
Welcome back to another edition of A Media Operator. I have two quick things. First, I told the AMO Pro crowd this…
Stephanie Kaplan Lewis Talks About Bootstrapping Her Campus Media Over the Last Decade
Jacob Donnelly: As the name implies, you started Her Campus Media while in college. Talk to me about the origin story of…
The Three Steps to Make Print Work
Before we begin, I’d like to ask you to mark October 15th on your calendar. That is when the AMO Summit will…
Payload Makes Transition to Media Company
I’ll keep this top blurb short and sweet because the newsletter is jam-packed with some original news today. But as we move…
Isaac Saul on Building a Truly Independent Tangle
This week, I spoke with Isaac Saul, the founder of Tangle, a political media company that looks to tackle issues with analysis…
IronMarkets Introduces Lead Gen Offering For Other Media Companies
An inherent challenge for b2b media companies, big and small, is the tension between advertisers wanting a large quantity of leads and…
Gannett & McClatchy Ending AP Deal Shows Auditing Content is Necessary
We’re about to wrap up Q1 here at A Media Operator, and I couldn’t be happier with the state of the business.…
Ellen Hyslop Talks About the Various Stages of Building The Gist
My guest this week is Ellen Hyslop, co-founder of The Gist, a fan-first sports media brand based out of Canada (but serving…
Publishers Should Redirect Social Budgets Into More Content
At the MX3 event in Barcelona last week, I participated in a fireside chat called Direct-to-consumer: Thriving in a post-social, AI-driven world.…
How to Use Data to Mitigate Advertiser Churn & Grow Revenue
This is a special edition of A Media Operator, sponsored by H2K Labs. In these sponsored deep dives, we dig into a…