The Lucrative Business of Awards

During the early days of the pandemic, Access Intelligence made the decision to stop publishing Folio, its publication about the media industry.

But if you visit Folio Mag’s website, you’ll notice that there is one part of the brand that remains: the Eddie & Ozzie Awards. And it makes a lot of sense when you understand just how much money it makes. According to a couple of people I’ve spoken with, this still generates over half a million dollars in revenue with 50%+ margins.